This Peter & May spring/summer 25 eyewear campaign gives indie sleaze vibes. It’s giving Karen O as a lit girl, with the bowl haircuts. I love it.
“Through quiet moments of introspection and connection, the DEAR ME campaign embodies multiple narratives, moving through spaces that reflect the essence of self-expression. Captured in a world where personal identities intertwine, each scene reveals an intimate exchange of memories, reflections, and each frame unfolds the endless journey of becoming…capturing the energy at the heart of the brand’s vision: by embracing our own perspective, we connect to something universal.”
They’ve ticked all the boxes for an effective campaign through imagery and storytelling. Just because you have the tools with AI, doesn’t mean you have the vision, talent, or skills to produce a successful product. That comes from the soul, like ideas. Via: Peter And May